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          2. 当前位置:首页 > 中秋节信息 >

            各大卫视停办中秋晚会 节俭令没淹到大牌荷包

            时间:2014-08-12 10:32 作者:追梦
            分享到:
            几乎没给各家电视台喘息的机会,五部门联合出招的“节俭令”便横空出世,它直接逼得原定于8月26日在北京举行的华表奖颁奖典礼延期;逼得原计划在安徽卫视播出的“亚洲偶像盛典”被压缩了播出时间,还去掉了“庆典”二字;甚至逼得浙江卫视改版5周年庆典直接“胎死腹中”……除此之外,对于即将来到的中秋节,各家卫视都偃旗息鼓,而仅存的“独苗”央视也不见往日财大气粗之势,直接靠捐赠筹资来举办。
             
                中秋晚会央视从捐赠中筹集经费
             
                按照往年的形势,在中秋节前一个月,各大卫视关于自家中秋晚会的宣传活动都会全部铺开。然而在“节俭令”之后,今年的荧屏气氛却显得有些冷清,请什么明星、该怎么办、甚至是办还是不办等问题,已成了各家卫视唯恐避之不及的问题。
             
                有消息称,今年湖南卫视一直在筹备中秋晚会,而且也颇具规模,但是“节俭令”之后却发生变数。湖南卫视新闻发言人李浩明确表示,“今年没有制作中秋晚会的计划。”除此之外,深圳、浙江、江苏、东方、辽宁几家卫视都表示今年不会举办中秋晚会了,而安徽卫视不仅不办中秋晚会,还压缩晚会总量,停办已进入筹备期的《亚洲时尚盛典》,并将严格控制与企业、社会团体联办各类晚会。“节俭令”一出,今年的秋晚大团圆演出仅剩央视这棵独苗了。不过一向财大气粗的央视已公开承诺,“不花地方政府一分钱,也不向企业摊派。”据了解,央视中秋晚会已经从室外搬到了体育场内,舞台、灯光设计已经做了缩减,伴舞也采用当地舞蹈团体,确实在缩减开支,而经费也将从海外侨胞和企业的捐赠中筹集。
             
             

             
             
                跨年晚会还是会办但不会拼大牌
             
                虽然时下的荧屏一片低调景象,但不少业内人士仍看好跨年晚会这块拼实力、拼财力的最后阵地。一般来说,一线卫视举办一场跨年晚会需要的成本至少要2500万元,如果想让明星等级提升,那这个价格得上升到4000万元以上,一台晚会中明星所占费用至少达到35%,多的甚至达到60%。除了“软件”外,舞美和灯光这些“硬件”也会让晚会举办方再度大出血。有知情人透露,在很多耗巨资举办的晚会中,舞美是最主要的“投资点”,“有些导演会故意把舞美做得很华丽,上报的成本最多能占到一台晚会的70%。”
             
                “跨年晚会还是会办,但是肯定不会像去年那样拼了”。一位业内人士表示,因为“节俭令”并没有禁掉所有的晚会,只是要求“节俭”并且办出“新意”,“所以2014年的跨年战场,肯定不会出现去年那样16家卫视同时段火拼的惨烈局面,而且也不会靠大牌明星来拼收视了。”例如湖南卫视,即使不请港台明星,之前积累多年的天娱群星,也能撑起一台晚会。
             
                卫视对策
             
                浙江卫视跨年晚会不请一线明星
             
                将取消原定的中秋晚会制作播出计划。2014年跨年晚会不邀请一线大牌明星。江苏卫视国庆和中秋晚会都不搞跨年和春晚还没启动,还没预案。但是国庆和中秋晚会肯定不会搞了。
             
                北京电视台杜绝豪华阵容
             
                北京电视台提出今后办晚会四条措施:一是舞台“就地取材”,体现当地风土人情和自然风光;二是降低舞美灯光、视频制作等表面工程的资金;三是杜绝高价演员和所谓“豪华阵容”;四是把晚会的舞台延伸到普通观众中间,凸显晚会“联欢”属性。
             
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